ROBINHOOD - “FRACTIONAL SHARES”

Creative Direction / Copywriting

Robinhood wanted a set of :15s videos that would get people excited about fractional shares, an all-new product that lets users trade fractions of stocks.

I helped them craft a repeatable campaign concept, then wrote a series of ads that would make a splash on social and TV.

They were so happy with the performance that they brought me back for another round later that year (see next project).